Men's Permanent Collection

Our journey started with searching for the perfect T-Shirt back in 2015. Since then, we’ve been carefully developing 3-4 wardrobe essentials per year, each one meant to be around forever, while continuously evaluating and improving the existing ones.

0 Products

T-Shirts

A T-Shirt so uncompromisingly timeless you already know what it looks like.

17b00cfff6208ade9a98556010e88ba883b62913 Asket Tee Ma Whi Product Card Primary

The T-Shirt White

35 GBP
Black
Black
Burgundy
Burgundy
Charcoal Melange
Charcoal Melange
Dark Navy
Dark Navy
Dusty Green
Dusty Green
Grey Melange
Grey Melange
Off White
Off White
White
White
8 colors available

A Lightweight T-Shirt so uncompromisingly timeless you already know what it looks like.

Bad01b6f0ce0654373792270029ca2b707247d7c Asket Lwt Ma Tau Product Card Primary

The Lightweight T-Shirt Taupe

40 GBP
Black
Black
Cold Blue
Cold Blue
Cold Green
Cold Green
Dark Navy
Dark Navy
Grey Melange
Grey Melange
Off White
Off White
Taupe
Taupe
White
White
8 colors available

Shirts & Overshirts

An Oxford Shirt so uncompromisingly timeless you already know what it looks like.

3819b947a382e0cd13870962fc6a94f6d57bb20e Asket Oxf Ma Whi Product Card Primary

The Oxford Shirt White

100 GBP
Blue Stripe
Blue Stripe
Blue
Blue
Dark Green
Dark Green
Dark Navy
Dark Navy
Light Grey Stripe
Light Grey Stripe
Light Grey
Light Grey
White
White
7 colors available

A Linen Shirt so uncompromisingly timeless you already know what it looks like.

1729cb6f8eb554f6dac6ea1bb852492feb7076c2 Asket Lin Ma Dkn Product Card Primary

The Linen Shirt Dark Navy

120 GBP
Beige
Beige
Blue Stripe
Blue Stripe
Dark Navy
Dark Navy
Light Blue
Light Blue
Olive
Olive
White
White
6 colors available

A Wool Overshirt so uncompromisingly timeless you already know what it looks like.

82acf3d1e12331da8ff9a410e86e04e82bc8d579 Asket Wvs Ma Dkn Product Card Primary

The Wool Overshirt Dark Navy

155 GBP
Charcoal Melange
Charcoal Melange
Dark Navy
Dark Navy
Khaki Green
Khaki Green
3 colors available
Timeless wardrobe staples. Infinite possibilities.
Timeless wardrobe staples. Infinite possibilities.

A Radical Test of Timelessness

Sweatshirts & Hoodies

A Sweatshirt so uncompromisingly timeless you already know what it looks like.

46e7962d7f58b5b3a79d3ed572f22f7998c3fa84 Asket Swt Ma Gym Product Card Primary

The Sweatshirt Grey Melange

90 GBP
Black
Black
Burgundy
Burgundy
Dark Navy
Dark Navy
Grey Melange
Grey Melange
Mud Green
Mud Green
Off White
Off White
6 colors available

A Hoodie so uncompromisingly timeless you already know what it looks like.

7d9e74d115f92fdff20d1105675478930e83b977 Asket Hod Ma Dkn Product Card Primary

The Hoodie Dark Navy

100 GBP
Black
Black
Dark Navy
Dark Navy
Grey Melange
Grey Melange
Mud Green
Mud Green
4 colors available

A Zip Hoodie so uncompromisingly timeless you already know what it looks like.

33b8ea425579e70c1e92479982bae1a06f7d632d Asket Zho Ma Bla Product Card Primary

The Zip Hoodie Black

110 GBP
Black
Black
Dark Navy
Dark Navy
Grey Melange
Grey Melange
Mud Green
Mud Green
4 colors available

Knitwear

Jackets & Coats

Swimwear

A Swim Shorts so uncompromisingly timeless you already know what it looks like.

3ec8bfdd9cef7fb434906a09d9d50f14b21e6b74 Asket Sws Mc Bla Product Card Primary

The Swim Shorts Black

80 GBP
Black
Black
Cold Blue
Cold Blue
Cold Green
Cold Green
Dark Navy
Dark Navy
4 colors available

Trousers & Shorts

Denim Jeans

Underwear

A Ribbed Cotton Sock so uncompromisingly timeless you already know what it looks like.

20bf898b54dfd491ccd4cab0ef77437ef9733ff3 Asket Crs Mb Ltg Product Card Primary

The Ribbed Cotton Sock Light Grey

15 GBP
Black
Black
Charcoal Melange
Charcoal Melange
Dark Navy
Dark Navy
Light Grey
Light Grey
4 colors available

A Merino Sock so uncompromisingly timeless you already know what it looks like.

135122787abb20a3ddc34772cfef6d11eddc7a6e Asket Mes Mb Bla Product Card Primary

The Merino Sock Black

15 GBP
Black
Black
Burgundy
Burgundy
Charcoal Melange
Charcoal Melange
Dark Green
Dark Green
Dark Navy
Dark Navy
Light Brown
Light Brown
Light Grey
Light Grey
7 colors available

Belts

Scarves & Beanies

A Permanent Collection

We’ve disregarded seasonal collections, putting all our focus into perfecting only the essentials - the garments we need, love and use the most. With only pieces meant to be around forever, we have no sales or retail tricks - instead we price our garments fairly all year round. What’s more, with no end-of season breathing down our neck, we can pour our heart and soul into sourcing the most considered materials and responsible manufacturers, providing you with traceability and accountability from farm to finished garment.

Learn more about our pursuit