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We're creating one, permanent collection of uncompromised essentials, helping us live happier with less.
We uncover all the costs, the craftsmanship and resources required to create our garments.
We provide care and repair support and buy back unwanted ASKET items for resale or recycling.
We met up with Jacob Östberg, Professor of Marketing, to talk about serious matters: how did we become the consumer society we are, what role does advertising play - and are humans really rational beings?
In a genuine test of timelessness, we invited our customers to close their eyes and envision their wardrobe essentialism with it we aimed to prove whether our design philosophy could speak for itself.
Over time, our garments become repositories of their own stories. Each one a testament to longevity and a tribute to the intrinsic value of each piece.
When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.